Nubian Elixir™ is an online skincare boutique founded in 2020. The company was co-founded by Aarika Honey and Raquel Ni’Kol.

In the summer of 2025, the company made a bold and innovative move by eliminating the traditional CEO position. Leadership is now entrusted to a strategic group of advisors known as "The Collective."

This brain trust is composed of experienced professionals with deep expertise across skincare, hair care, cosmetics, and marketing. "The Collective" was established to oversee and guide a series of transformative initiatives that will shape the brand’s future between 2025 and 2035.

With this new leadership model, Nubian Elixir™ is setting a precedent for modern, collaborative governance in the beauty industry—prioritizing agility, creativity, and expert insight over hierarchical decision-making.

The Company’s Core Values

Integrity
We hold ourselves to the highest standard—internally and externally. Every product, promise, and policy is rooted in truth, transparency, and respect. We are who we say we are.

Innovation
We don’t follow trends—we reimagine them. Innovation Nubian Elixir™ means boldly challenging the conventional and designing what's next. Whether it's our organizational structure, product formulations, or customer experiences, we dare to disrupt, dream, and deliver beauty solutions that the industry hasn’t thought of yet.

Diversity
Beauty has no single shade, texture, or origin. We create an inclusive space where all identities and expressions of beauty are not only seen but celebrated.

Quality
Our products are crafted with care, precision, and intention. We obsess over ingredients and service details to ensure every experience with us feels elevated, luxurious, and deeply satisfying.

Leadership
We lead by doing. From our team culture to our product innovation, we commit to excellence and continuous growth—always setting the standard rather than following it.